There’s No Such Thing As A Million Dollar Idea

I don’t know who started the concept of the million dollar idea, but it’s time for it to end. I know there are so many people throughout the world, myself included, who have wasted countless hours trying to come up with one. Unfortunately, it’s a complete myth. If ideas were worth a million dollars, there would be a lot more millionaires in the world today. Plenty of ideas that no one would have thought would make a million dollars have since gone on to make billions, but the ideas themselves were really a dime a dozen. Yes, even really good ideas are not worth all that much – because they’re just ideas. 

To make ideas become reality involves a huge investment of time, talent, and money. That’s what’s worth a million dollars. Ideas are less than 1% of the work. Making the ideas reality is the other 99+%. It blows my mind when people get annoyed because they just heard about a new product or service that they thought of years before. Congratulations! You did less than 1% of the work to make that product or service a reality. You thought of the idea, but you didn’t make it happen. There’s no reason to be jealous of someone else who did! 

Don’t act like they stole your idea. Don’t even make the mistake of thinking you were close to making that idea a reality, but you just didn’t act quick enough. The fact is, you were miles away from making any money off that idea. You think of excuses – you didn’t have the time, or the money, or you didn’t know the right people. Some of those things might be partially true, but the biggest reason someone beat you to making that idea a reality is because they were willing to risk a lot to make it happen. 

No one wants to waste their time doing something they think won’t amount to anything. It doesn’t matter if you’re rich or poor. No one wants to do things they think will fail. So, someone else believed in the idea more. More importantly, they believed in themselves more, and they made it happen. 

Ideas themselves are like seeds. If you wanted to go to the store and buy some apples, you wouldn’t go to the outdoor section and get apple seeds. Those are worthless to you if you don’t intend to grow them into a tree and have your apples years later. Hearing someone complain about how they thought of iPhones before they existed or how they thought of Twitter before it was a thing is like hearing someone complain about being hungry because they only buy seeds at the store and they have nothing to eat.

I’m not saying people should act on every idea they have. In fact, I’m saying that if you don’t act on an idea, that ok. You didn’t lose anything, because the idea by itself isn’t worth anything. If everyone acted on every idea they ever had, they’d probably have enough to do to be busy for a lifetime after thinking of ideas for just 30 minutes. So, if you ever find yourself down because you just wish you could think of that million dollar idea, remember that ideas are cheap. Penny for your thoughts is actually pretty generous, I’d say.

Next time you think you have a million dollar idea, try this. Actually think of what you would have to do to make that happen. Think of the time it would take, the people you would have to hire, the companies you would have to contract with to handle different aspects of the business. Think of how big of a financial investment it would be. Think of the risk involved. If you have another “million dollar idea” while you’re pursuing this one, it’ll have to wait. That one will have to go on the shelf until you’re done with this one. Are you willing to make that commitment? Are you willing to take on all that risk? If so, great! Go for it! I don’t want anyone to think I’m trying to discourage people from making their ideas a reality, but I do want to discourage people from thinking that they have apples when all they have are apple seeds. 

If you ever feel like you had a great idea that someone else beat you to, think about those commitments, that investment, and that risk. It’s easy to look at successful people after their success and see their accomplishments, but they didn’t start out knowing they would succeed. They were probably scared at the beginning. They might still be scared. Bringing any idea into reality creates doubt, there are moments of wondering what will happen if none of it works out. Even the most confident people in the world get that thought in their head sometimes. 

If you think about that, do you think you still would’ve followed through with your idea? Do you feel like you could have handled the constant doubt and kept going every day? Take a step back, let your ego take a break, and realize that what someone else achieved was a great accomplishment. Even if you had the exact same idea years ago, remember that they are the ones that made it happen. If anything, you should feel good about yourself! You should feel proud that you had an idea someone else thought was so good they were willing to risk a lot and commit a significant portion of their lives to making it happen. 

Anyway, not every idea that makes millions is a good idea. The inventor of the pet rock made $15 million. His idea was that you could keep a rock as a pet. Someone else had the idea of putting water in plastic bottles and selling it. That’s now a multi-billion dollar industry. There are tons of dumb ideas that made lots of money: furbees, tickle me elmo, hula hoops, scannerz, PT cruisers, chokers, silly putty, Twitter, teenage mutant ninja turtles, and the list goes on. Does that make them million dollar ideas? Absolutely not, they were just dumb ideas at some point. Dumb ideas that somebody decided to go all in on. On second thought, teenage mutant ninja turtles was an awesome idea. Forget I said that one.

At least one person probably staked their entire reputation and career on every single one of these ideas. Does this mean every idea is worth taking a risk on? No, but it does mean that the next time you hear someone complain about how someone else made millions off an idea they had, I hope you’ll stop to think about it. Encourage them to think a little harder about it too because it’s a ridiculous thing to get upset or jealous about. It’s like getting upset that someone had a better marathon time than you when you didn’t even run the marathon. It’s like getting mad at someone for being fit because you thought about lifting a weight once. You did less than 1% of the work, so it’s crazy to get down on yourself or upset at someone else who did 100% of the work. 

Just to be clear, I’m using the term “1%” very figuratively here. If someone made $1 million off an idea you had, your idea was nowhere near 1% of that. That would be $10,000. The idea itself was probably closer to 0.000001% of the work, which in the case of a million dollars, is 1 penny. So, there you go, penny for your thoughts. Next time you have an idea you really like, do the other 99.999999% of the work.

Image by mohamed Hassan from Pixabay

Why You Shouldn’t Get Excited About a Big Tax Return

You may have seen the new TurboTax commercial with a song that exclaims “all people are tax people” over and over (and over) again. The commercial aired during the Super Bowl and it features people from all walks of life dancing excitedly about getting their tax returns. If you haven’t seen it yet, don’t bother. You’ll wish you hadn’t. Besides the fact that the commercial features the most impossibly obnoxious song of all time, the thing that bothers me the most is the idea that people should hop out of their chairs and dance with joy whenever they receive a big tax return. Let’s make one thing clear. The key word in “tax return” is return. The government is returning your own money back to you because you overpaid your taxes throughout the year. They are giving you your own money. If you get a big tax return, that means you overpaid your taxes by a lot. And don’t count on the government to figure out how much you overpaid them. You have to figure that out, and if you’re wrong, it’s tax fraud, and you can get fined or sent to jail.

I get what Intuit (the company that makes TurboTax) is doing. They want to make tax returns seem like free money. They want tax returns to be exciting and fun so people will buy TurboTax to get as big of a return as possible. The message of the commercial is: “Hey, you can make thousands of dollars when you do your taxes! Isn’t that awesome? Let’s all dance and go crazy!”. To be fair, if there was any software that would guarantee me thousands of dollars instantly, I would download it right now. Who wouldn’t? The problem is, no matter how much Intuit wants you to think of it that way, a tax return isn’t free money.

To talk about tax returns, we really need to start with how taxes work in the United States. I specify the United States because once we start talking about how other countries do it, I think you’ll realize just how stupid our system is. Taxes work like this: imagine if you had a landlord who said “I’m not sure how much rent is, but you might be able to figure out how much you owe me if you read through this book of regulations that’s over 70,000 pages long. At the end of the year, if you overpaid me, you have to tell me how much I owe you back, and if you get it wrong I’m calling the cops.”

Taxes don’t have to be this complicated. In Japan for example, people don’t “do” their taxes. They just receive their tax return in the mail — already done for them. The United Kingdom and Germany do it the same way. Of course, citizens can look over their tax returns, find mistakes, and argue their case if they find anything wrong. In Sweden, New Zealand, Chile, Denmark, Spain, and Estonia the government populates the tax returns of their citizens for them, all the people have to do is look over it and submit it. Imagine that, imagine a world where you know how much you owe in taxes. Where it is simple and straightforward, and if you overpay, the government will just send you back the amount you overpaid with a simple explanation. This could easily be a reality, the IRS could do this because they know how much you owe every year, so they already have the numbers you use to file your tax return.

The reason we don’t have this, and honestly the reason we don’t have a lot of nice things, is because of lobbying. Yes, there are good uses for lobbying, but there are also a lot of bad uses. In fact, in some cases, it comes pretty close to downright bribery, and it definitely doesn’t always represent the interests of the American people.

You may think “well, at least we have good tax software that makes it easy”. This is exactly what companies like Intuit want you to think. Intuit has positioned itself to seem like a friendly company that will help you navigate the complications of the tax code for free. The fact is, not only are they not innocent, they are one of the main driving forces behind why the tax code is so complicated. Intuit has lobbied like crazy to keep the tax code complicated so that they can continue to sell their products. In the past decade (2010–2019), Intuit has spent just under $25 million on lobbying. $2.5 million of that was just in 2019.

I’m sure Intuit started out as a company with good intentions, but corporate greed took over at some point and they started caring less about the people they’re supposed to be helping and more about their own profits. Just like when tobacco was discovered to be extremely unhealthy, tobacco companies didn’t just back off and take the best interests of society into account. No, they doubled down on advertising, trying to make cigarettes cool instead of trying to make them seem healthy. That’s what Intuit is doing with TurboTax. They want taxes to seem fun, like you’re getting free money. They don’t want you to know how unnecessary it is for our taxes to be such a difficult mess, and they definitely don’t want you to know how they’re lobbying politicians behind the scenes to keep the tax code complicated.

Just to be clear, TurboTax definitely isn’t free either. They advertise it as free and then pull a switcheroo when you actually go to file your taxes. Seemingly random things will trigger the software to tell you to upgrade to the premium version to continue, and most people will do it. I’ve done it! When you’re filing your taxes, with a tax return of potentially thousands of dollars looming over your head, 80 bucks doesn’t seem that bad. When I say the return is “looming over your head”, it is literally one of the most obvious things on the screen. Your tax return is in giant green numbers at the top of the screen, like it’s a massive prize that you’ll get if you just shell out a little money. That carrot they’re dangling in front of you is your own money.

The reason Intuit has had to lobby so hard to keep taxes complicated is because there’s actually no good reason for them to stay complicated anymore. In an increasingly partisan society, this is a surprisingly non-partisan issue. Democrats, Republicans, and Independents all want a simpler tax code. But it’s not about what people want. It’s about how society perceives taxes. Intuit pays absurd amounts of money to control the narrative about taxes. They want you to think that taxes are just complicated, and there’s nothing we can do about it, as if that’s the way they’ve always been, and that’s the way they’ll always be. Intuit wants you to see them as your savior. They want you to think that they’re generously offering you TurboTax to help you with your troublesome taxes so you can get a bunch of free money.

In the grand scheme of things, the tax code being complicated is a pretty small issue compared to all of the problems facing our country, but that’s part of why it’s in that perfect sweet spot for Intuit to get away with it. If it were a bigger problem, everyone would be talking about it. As it is right now, it’s just a big enough problem to be annoying but not big enough for people to take action. That’s why they can get away with having a Super Bowl commercial with an annoying song where people are getting excited about doing their taxes and getting big tax returns. If the commercial were closer to real life, the people in it would be moaning about how awful the process of doing taxes is. They would be wondering why it seems like a total guessing game as to how much their tax return is going to be, or why sometimes instead of getting money back they actually owe money. The sad thing is, even knowing how bad Intuit is, I will probably still end up using it to do my taxes this year because they’ve positioned themselves in a place where I don’t know what else I could do. There are other tax programs, but most of them are just as much to blame for these issues. In fact, H&R Block spent over $3.7 million on lobbying in 2019.

The fact remains that change is possible. A simpler tax code is something that people want, and that is one great thing about this country. For better or for worse, when enough people want something in this country bad enough, they usually end up getting it.

P.S. By the way, if you want to see a good Super Bowl commercial, the one with Jason Momoa is actually hilarious. That is not an endorsement of the company running the ad. I just liked the commercial.

Image by Sally Jermain from Pixabay

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